Are you a creative, passionate, and data driven marketer who leads with numbers and is passionate about driving revenue for a high growth company? . Are you results-oriented with a proven expertise in development, execution and optimization of digital programs to drive brand amplification and lead generation efforts at scale? If so, we want to hear from you.

The ideal candidate must be strategic, able to develop innovative solutions, take initiative and have a well-rounded digital background. You must have extensive experience successfully running paid and organic programs across web and social channels - owned and paid. Your entrepreneurial mindset and hands-on approach will be essential in driving the digital strategy forward.

Your Future Role

This is a great opportunity for an ambitious, hardworking candidate looking to leapfrog their career in a high growth startup in the AI/ML space. This position works closely with senior leadership and with individuals across marketing and cross-functional teams.

Your Responsibilities

Paid and Organic Program Execution

Define and execute on programs to drive acquisition and conversion of leads through website, paid search, digital ads and organic social

Campaign strategy and execution including Ad copy creation and A/B testing of paid social campaigns

Ad format testing

Conversion Tracking

Bidding strategy and optimization

Website

Ensure web user experience is modern, effective, efficient, and aligned with brand standards and goals.

Mange website updates for new and existing content to grow DataVisor brand visibility and increase traffic to the website

Drive large-scale website improvements with emphasis on managing website health, CRO, and SEO

SEO

Author, edit, manage and optimize website with emphasis on SEO and inbound marketing best practices

Regularly perform traffic assessment, technical site audit, keyword analysis, position monitoring, sitemap analysis,

Ongoing backlink monitoring, audit and cleanup.

Page title and meta descriptions optimizations on a regular basis page speed improvement

Manage and report on google search and traffic sources

Analytics and Reporting

Collaborate on and execute against website performance metrics create/manage dashboard for the marketing team

Google Analytics set-up

Manage and report on google search and traffic sources

Your Keys to Success

Must be self-motivated with strong work ethic and ability to perform with minimal directio

Ability to work in a fast-paced environment on multiple projects with varying deadlines.

Ability to think, plan and execute resourcefully.

Must have ownership of work and be a proactive thinker.

Strong attention to detail

Requirements

Must Haves

3-5 years experience with the technical aspects of running a website, including analytics, UX, technical and content SEO, domain management, content management system and, HTML/CSS/JavaScript.

3-5 years experience in a B2B digital marketing role in a technology company or digital marketing agency

Previous experience with CRO and multivariate testing.

Ability to optimize and track landing page conversion rates

Data driven decision making based on consistent testing, reporting, and tracking.

Extensive knowledge across marketing channels and marketing analytics platforms

Educational Background and Technical Skills

Undergraduate degree in Engineering or similar analytic field from a top tier university

MBA from a top tier university

Expert knowledge of CSS, JavaScript, HTML, and Wordpress

Proficiency in analytical tools and platforms

Expertise in working with key campaign management tools and platforms

Benefits

DataVisor offers catered lunch for those in office, free snacks and company sponsored events

Health Care Plan

Retirement Plan

Life Insurance

Paid Time Off

Family Leave

Short Term & Long Term Disability

Training & Development

Free Food & Snacks

Stock Option Plan

Job Details:

Posted Date : 2022-05-07

Job type : Full Time

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